Marxist Indoctrination Is Changing American Values.

A recent article in the trade magazine "Convenience Store News" caught my attention. The article, "Supporting Social Issues Draws In More Customers" says that due to changing attitudes among potential shoppers, retailers need to adjust their social issue marketing campaigns to target various age groups. As someone who has worked in the retail industry for many years, I'm used to the idea of adjusting marketing tactics to attract teenagers, professionals, retirees, and other demographic groups, but these adjustments have traditionally focused on simple things like the newest music styles or the "graying" of the population. But what this article is suggesting is that the social values of customers need to be considered to get the most bang out of your marketing bucks.

According to research from EthniFacts, a cross-cultural knowledge and insights provider, all age groups are more likely to buy from companies that support social issues important to them. Generation Z, aged 16-24, is the most likely to buy based on social issues. The issues that matter vary by generation. Their study found:

social issues by age demographic

What stood out to me from the study's results is how decades of Marxist indoctrination have changed the values of Americans. Older generations, the Boomers, still support patriotism and Christianity, and we see similar support in Generation X, aged 20-59, although issues like protecting the environment and small businesses begin to gain new interest. But then look at the Millennials, aged 25-39, who prioritize racial and ethnic equality. There's no mention of religion in that age group, and I have to wonder if their concern for "unifying Americans" involves patriotism or if it's just a buzz phrase for social equity & inclusion apart from national pride. The study doesn't say. Now let's look at Gen Z, the current generation coming of age. This age group has similar values as the Millennials, but with the addition of "Black Lives Matter" (the terrorist group, not black lives in general), and the rainbow cult of LGBTQIA+. You'll notice that small businesses, America, patriotism, and religion aren't included in their values. This, in my opinion, is a clear indication that our youngest people have been indoctrinated with Marxist ideas that prioritize a government-run collective over private businesses and consider patriotism and faith to be poisons to society. In the chart above, you can see the gradual change in values as subsequent generations are fed increasing amounts of extreme leftist propaganda. 

And it gets even worse with the group coming next, the so-called "Generation Alpha", composed of those born between 2010 and 2025. This group will be immersed in technology and have little desire to know God. Individuality will be considered a negative social trait, not in the best interests of the collective. Family ties will be weak. “The share of this new generation spending at least part of their early formative years in living arrangements that do not include both of their biological parents is higher than any generation observed in the previous century,” said Elwood Carlson, a demographer and professor of sociology at Florida State University. “When you look at a child in this generation, you never know what kind of family life they have experienced.” Add in years of leftist propaganda from government schools, Hollywood, the music industry, and peer pressure, and the result will be the first generation of Communist technocrats, ready to transform humanity and society into a cold mix of science and group-think. 

While I try to be optimistic and think we can still "Make America Great Again", when I look at the changing values among generations and the projected values of Gen Alpha, I have to wonder if our efforts are "too little, too late". 

Still, we must try.

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